[206]
About this listenter
Name
[206]
Importance
[459]
Role, position or title
[207]
What makes this listener specifically unique
[456]
Listener Notes
[8308]Your Messaging
The most essential elements of your message
WHO you serve
[207 wpautop=0]
WHY they need you
[676 wpautop=0]
WHAT you provide?
[8306 wpautop=0]
HOW you are better?
[9635 wpautop=0]
WHERE have you demonstrated results?
[9636 wpautop=0]
WHEN it matters?
[9637 wpautop=0]
Who Are They
Who specifically is your ideal audience?
What is their role, position or title?
[207]
Which demographics do you target?
[8307]
[if 8307 like=”Location”]Location:
[8303]
[/if 8307] [if 8307 like=”Sex”]Sex
[319]
[/if 8307] [if 8307 like=”Marital Status”]Marital Status:
[422]
[/if 8307] [if 8307 like=”Age”]Age:
[318]
[/if 8307] [if 8307 like=”Education”]Education:
[431]
[/if 8307] [if 8307 like=”Ethnicity”]Ethnicity:
[350]
[/if 8307] [if 8307 like=”Finances”]Financially Secure:
[347]
Net Worth:
[427]
[/if 8307] [if 8307 like=”Occupation”]Industry, Niche or Specialty
[8305]
Occupation:
[430]
[/if 8307]Why They Need You
Why do they need to solve their problem? (their motivation)
Why is it important to solve their problem?
[676 wpautop=0]
How do they evaluate success?
[208 wpautop=0]
What will the result be if they stay in their current situation?
[735 wpautop=0]
What You Provide
Benefits of your product or service?
What is the benefit of your product or service?
[8306 wpautop=0]
How are you better?
Reason buyers choose you (as opposed to any other option)
How are you are better than your competitors?
[9635 wpautop=0]
Your Impact
Where have you demonstrated tangible results? (accomplishments, credentials and proof)
Where Have You Demonstrated Results?
[9636 wpautop=0]
Your Why
When did it matter? (your big idea, mission and purpose)
What is your why?
[9637 wpautop=0]
Related Topics
What topics are relevant to this audience?
Topics
[if 9682 not_equal=””] [foreach 9680][9682]
[/foreach] [/if 9682] [if 9682 equals=””]Click the pencil to enter up to 3 topics relevant to this audience
[/if 9682]
Related Guests
Who else serves or influences this audience?
Other Guests
[if 9684 not_equal=””] [foreach 9683][9684]
[/foreach] [/if 9684] [if 9684 equals=””]Click the pencil to enter up to 3 podcast guests relevant to this audience
[/if 9684]
Message Builder
Create Your Brand Messaging
Template
I help {WHO} to {WHAT} by {HOW}
Messaging
I help {WHO} to {WHAT} by {HOW}
Template
[Your brand]
provides {WHAT}
for {WHO}
that {WHY}
because {HOW}
Messaging
[Your brand]
provides {WHAT}
for {WHO}
that {WHY}
because {HOW}
Template
[YOU – Your Name Here]
helps {WHO}
to {WHAT}
so they can {WHY}
through {HOW}
after {WHERE}
to {WHEN}
Messaging
[YOU – Your Name Here]
helps {WHO}
to {WHAT}
so they can {WHY}
through {HOW}
after {WHERE}
to {WHEN}
Template
YOU – [Your Name Here]
helps {WHO}
to {WHAT}
so they can {WHY}
through {HOW}
after {WHERE}
to {WHEN}
Messaging
YOU – [Your Name Here]
helps {WHO}
to {WHAT}
so they can {WHY}
through {HOW}
after {WHERE}
to {WHEN}
